100% Sport – new global push to inspire sports fans to switch to renewable energy 

Monday 28th September 2015

Sir Ben Ainslie and BT have launched a global campaign at Climate Week, New York, as part of the 100% movement promoting renewable energy and positive climate actions.

100% Sport is a global initiative created to inspire sports fans around the world to take action to tackle climate change and reduce carbon emissions, by using renewable energy. This initiative gives a unifying voice to individual sports fans, athletes like Sir Ben Ainslie, sports teams and clubs as well as partners, to create a global movement to make using 100% renewable energy the new normal.

Ben hopes to bring to the campaign his first-hand experience of inspiring sporting organisations and fans to live and work more sustainably. The most successful Olympic sailor of all time has championed sustainable sport since setting up his own British America’s Cup team, Land Rover BAR in 2014, after winning sport’s oldest international trophy as part of an American team. Ainslie’s team are now pioneering fuel-efficient boats made from recyclable composites, and by working with their sustainability partner, 11th Hour Racing, their new team base is powered by solar and renewable energy sources only.

BT, one of the world’s leading communications services companies, launched BT Sport in 2013. The company broadcasts hours of sport to fans every week, from soccer and rugby, to tennis and sailing. As a founding member of RE100, being already powered by 100% renewable electricity in the UK and having committed to working towards 100% renewable electricity globally by 2020, BT is now calling on sports fans to help kick-start the movement and switch to renewable energy to create a better world. 100% Sport aims to create awareness about the tangible action available to tackle climate change. It brings the same passion sport fans feel for their favourite teams, to climate action.


All are able to participate by simply of switching to renewables. “This campaign is about how sports fans can change the world. When Chelsea played their London rivals Tottenham Hotspur on New Year’s Day this year, 1.7m BT Sport customers tuned in. Imagine if just 10% of those, a mere fraction of the UK’s football fans, switched to renewable energy. That’s the carbon saving equivalent of taking almost 50,000 cars off the road every year,” said Niall Dunne, Chief Sustainability Officer for BT

“Coming together for our clubs is what teamwork is all about; and it’s this teamwork that can help us meet the global goals of building a sustainable future.” Sir Ben Ainslie commented: “As a sailor I’m constantly aware of my surroundings. Sailing at venues around the world you get to see first-hand and up-close water pollution. It’s not just something I’ve read about, it’s something I’ve seen and experienced. I’ve also experienced the real power of fans – cheering you on to the finish line, and seeing how they have got behind our race to become a truly sustainable sports team.”

“I believe sport can extend far beyond the race course, the pitch or the court. We have a unique opportunity to harness the power of fans around the world. Because when we come together, we can have a huge impact.” Start the conversation: #go100percent