Land Rover BAR

Ben Ainslie Racing (BAR) was launched on June 10th 2014 in the presence of the Duchess of Cambridge. The team was conceived by four times Olympic gold medalist and 34th America’s Cup winner, Sir Ben Ainslie. Its mission is to bring The America’s Cup back home to British waters, where it all began in 1851. Ben will develop and lead a British entry capable of winning the prestigious trophy, something Britain has yet to achieve.

Renamed Land Rover BAR in June 2015, it is a commercial sporting team, with a number of individual private investors alongside corporate partners. The team is made up of some of the best British and international sailors, designers, builders and racing support units.

“Now it is time to look ahead to my next challenge – the ultimate challenge – to bring the cup back to British waters for the first time in something like 165 years.”
Sir Ben Ainslie.

Land Rover BAR Academy

Extreme Sailing Series 2016. Act 1. Muscat Oman. Credit - Lloyd Images
Extreme Sailing Series 2016. Act 1. Muscat Oman.
Credit – Lloyd Images

The Land Rover BAR Academy will look to find and support talented young British sailors aged between 19-24 years old, and create a pathway into the America’s Cup. The immediate goal is to select a British team to compete in the Red Bull Youth America’s Cup (RBYAC) in 2017. Raced in the same AC45F that the senior teams use for the Louis Vuitton America’s Cup World Series, every America’s Cup Challenger and the Defender must enter a team into the RBYAC. The finals will be fought out during the main competition in Bermuda 2017.

The programme aims to provide the selected squad with a support platform that will enable them to realise their sporting potential through access to mentoring, coaching and sports science facilities at the home of Land Rover BAR, including workshops with the senior sailing team.